The New York Times interactive link from Sunday, November 14, 2010:
Wednesday, November 24, 2010
Thursday, November 18, 2010
WillowFunds, after years of preparation, will soon be online at www.willowfunds.com. On our website you will find how the daily purchases you make become the foundation for a regular lifetime pattern of saving for your financial future.
This blog will allow me, the founder of WillowFunds, to share with you my personal story. I have been guilty of all the reasons women have for not saving.
At the core of my financial denial is that I could not reconcile a lifetime savings strategy with my love of nurturing my family and friends. In other words, I would rather spend $30 on a book to give as a gift, or for flowers for a friend's birthday, than to invest that $30 as savings.
WillowFunds is my creation as a result of the loss of my financial security. In 1998-1999 I developed the first business plan for WillowFunds. Many evolutions later it is soon to become a reality.
Major banks had interest in it, but they were not willing to look at the big picture--they wanted just bits and pieces of it. So, as my Mother used to say, "Nancy, do it yourself!"
So I am. Welcome.